This is the idea behind artist Viktor Hertz's "Honest Logos". This project aims to "tell it like it is" and reveal the truth behind the companies. In turn, it also gives the viewer a chance to reflect on his own consumption.
Sunday, January 15, 2012
Honest Logos
What if the world's most famous brands suddenly became honest about what they really stood for?
This is the idea behind artist Viktor Hertz's "Honest Logos". This project aims to "tell it like it is" and reveal the truth behind the companies. In turn, it also gives the viewer a chance to reflect on his own consumption.
This is the idea behind artist Viktor Hertz's "Honest Logos". This project aims to "tell it like it is" and reveal the truth behind the companies. In turn, it also gives the viewer a chance to reflect on his own consumption.
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