Wednesday, November 16, 2011

Benetton's Controversial Unhate Ads

This campaign has caused quite a stir - so much so that Benetton has decided to pull it out. The brainchild of Alessandro Benetton, the company's executive deputy chairman, the Unhate campaign features various political and religious leaders kissing.

You guys, considering that the brand once got away with releasing an ad that featured a colored woman holding a baby with her nipple fully exposed, I personally think that this campaign is consistent with what their brand stands for. In the end, Benetton still won in that they were able to create a big online buzz.

Barack Obama and Venezuelan President Hugo Chavez

North Korean Supreme Leader Kim Jong-Il and South Korean President Lee Myung-bak

The Pope and Ahmed Mohamed el-Tayeb, Imam of the Al-Azhar mosque in Cairo

German Chancellor Angela Merkel and French President Nicolas Sarkozy

Palestinian President Mahmoud Abbas and the Israeli Prime Minister Benjamin Netanyahu (the "Palestinian President" looks so into it, too)

Noynoy Aquino and Imelda Marcos Gloria Arroyo kiss-kiss ad, anyone?

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