"Para Maiba" (literally, to stand out/to be different) is a commercial promoting Sarsi, a popular rootbeer brand from the Philippines. Thoroughly entertaining, this TVC was able to successfully marry selling with art. It was able to induce pride in one's culture without being cloying. It proved that ads with cultural execution could work. Aired in the 1980s. Song written by Ryan Cayabyab. Watch it, it's awesome.
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